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New Property Specialists

Build wealth through property without needing to be a property expert

5.0 ★★★★★ *Based on 150+ Google reviews
Take the Investor Quiz See how it works

As featured in Australia's leading property and finance press.

  • Yahoo Finance
  • ABC News
  • Finder
  • The Australian Business Journal
  • Your Investment Property
  • ValiantCEO
  • Founders Magazine
  • CEO Weekly
  • Auspreneur
  • WSABE
  • Australian Small Business Champion Awards
  • AusMumpreneur
  • AusMumpreneur Awards, Gold winner
  • NSW Business Awards, Finalist

Stay focused on your career while your property strategy keeps moving forward

The valet service for busy professionals. One specialist team, from your first strategy conversation to settlement support and well beyond.

  • Strategy before property

    Together we define your goals, structure and investment brief before any property is considered.

    See our process

  • We do the work, you make the call

    Research, selection, facilitation, and settlement support.

    How we select properties

  • Clarity before your next move

    eBooks, webinars, podcast, and one-to-one support. Keep moving until the timing, strategy, and opportunity align.

    Explore your options

Twelve years of disciplined practice

A specialist new-property consultancy, female-founded and Sydney-based, working with investors right across Australia.

12+

Years specialising in new property

5 ★

Rating across 150+ Google reviews

Only 16%

Make it through our research

10+

Cities and regions, Australia-wide

Emma Allen, founder of Active Property Investing
Meet the founder

A property strategist and an active investor

Emma founded API in 2014, bringing nearly two decades in property and almost three decades in business to the firm she built. As an active new property investor herself, she shaped API around the same disciplined research and scrutiny she applies to her own portfolio. She is also a contributing author to two Amazon best-selling anthologies, Back Yourself and The Women Changing the World.

Read Emma's story

Meet the team behind your
investment journey

The specialists who carry your strategy from the first conversation to settlement and well beyond, keeping you informed at every stage.

Meet the team
  • Emma Allen

    Emma Allen

    Founder & Director

  • Chris Newell

    Chris Newell

    Sales Manager & Principal Consultant

  • Jana Abesamis

    Jana Abesamis

    Contract Administrator

  • Emilou Santillan

    Emilou Santillan

    Research Manager

  • Ros Ronning

    Ros Ronning

    Business Consultant

  • Vincent Agcaoili

    Vincent Agcaoili

    Solutions Assistant

  • Chrezl Kiamco

    Chrezl Kiamco

    Executive Assistant

  • Chantal Agcaoili

    Chantal Agcaoili

    Client Services Manager

Consulting Approach

Our approach to property investing

  • Strategy

    The investment brief comes first. Built around your goals and structure, it guides every recommendation that follows, a discipline refined over twelve years.

  • Research

    Our Disciplined Research Culling Process weighs each market against the fundamentals that drive long-term demand and tenant appeal, narrowing hundreds of possibilities to the few that fit your brief.

  • Support

    A specialist team stays with you at every stage. Our relationship rarely ends at settlement. Many clients return for their second, third and fourth property.

Getting started

How working with API begins

  • The five-minute Investor Quiz behind the four-factor framework

    Answer a few questions

    Complete the Investor Quiz in around five minutes to receive a personalised summary, your next strategic move, and the foundations of your investment brief.

  • A plain-language read on where you sit

    Receive your summary

    A concise summary of what you shared and what it means in context. Useful on its own, whether you continue with API or not.

  • Choosing the path that fits, from a strategy call to the Active Investor Path

    Choose how to move forward

    Practical ways to continue when you're ready, from educational resources to a strategy conversation. The choice is always yours.

Client stories

What our clients say about working with API

A few words from clients we've guided, from the first strategy conversation to settlement and well beyond.

  • I couldn't be happier with Emma and her team. They were incredibly thorough, analysing market trends and filtering opportunities to match my risk tolerance and budget, then guiding me through the entire process. Communicative, proactive, transparent, and always quick to respond. An exemplary experience from start to finish.

    Diana P

  • The level of service, attention to detail and support blew me away. They guided me every step of the way and explained everything so I felt comfortable, which resulted in me purchasing an amazing house that has had an incredible uplift in value. Experts in what they do.

    Andrew E

  • Emma and the API team have been amazing from the start of my investment journey. They liaised with my broker daily to make sure settlement was achievable, and their recommended conveyancer and property manager were excellent. Already looking forward to working with them again for the next investment.

    Pablo C

  • A great experience for my wife and I as first-time property investors. We learned a lot throughout the journey. Everyone in the team is friendly, professional and responsive, and nothing is too much trouble. We'll definitely deal with them again.

    Dom & Leila

  • Their recommendations are backed by thorough research and real insight into the property market, which was especially valuable investing cross-state. What I particularly like is the service at every step, even after the purchase.

    Eranga D

  • From helping me understand what makes a good investment strategy to purchasing a quality investment property, the team have been fantastic. I refer as many clients as I can. Highly recommend them to help grow your wealth with excellent decision-making.

    Steven S

A clear pathway for every kind of investor

Build a portfolio with a full-service consultancy across strategy, research, selection, and settlement, supporting you property after property.

Get started today

Beyond the property

As specialists in new property investment, the team has spent more than a decade helping investors grow wealth through property, navigating changing economic cycles, regulatory environments, and market conditions.

  • Award-winning service

    Recognised for the standard of service we bring to every client.

    Awards and press

  • A high-performing team

    Researchers, settlement coordinators and strategists, each an expert in their part of the journey.

    See the team

  • Selective by design

    The number we're most proud of is the one we say no to.

    Inside our research

  • Giving back in Cambodia

    Homes and schools in rural Cambodia, funded through book profits since 2015.

    How we give back
FAQs

Frequently Asked Questions

  • How does API get paid?
    Our service is complimentary. As licensed real estate agents, we receive a marketing fee from the vendor when a property is purchased. Unlike a traditional real estate model, we don’t present every opportunity we’re offered. Each one passes through our Research Culling Process before it’s matched to a client’s strategy and brief.
  • How long does an engagement usually last?
    It depends on where an investor is starting from. When someone is financially and emotionally ready, we can move from strategy to selection in one to two weeks, with a contract secured within a matter of days. If there are steps to prepare first, we hold off on shortlisting until everything is in order. From there the timeline follows the property: something recently completed, or a build. Either way we support the investor over the month or months until they have their keys, and we help transition the property across to their property manager. Many clients maintain a long term relationship, touching base to test the market again, revisit how values have grown or cashflow has changed, and regrouping for their second, third or fourth property.
  • Are you a buyer’s agent?
    No. We are researchers first and foremost, advocates for research and the fundamentals of sound investing. We are not licensed to act for you in the transaction, and we work as a property consultancy rather than a transactional buyer’s agent. How a property performs is only one part of the picture: the ability to invest well is shaped by lending, buying structures, economics and legislation, and the many moving parts an investor has to navigate in a market that keeps changing. Clients come to us to facilitate the whole of it, the strategy, the shortlisting and the buying service, with support that continues property after property.
  • What kinds of properties do you focus on?
    New property, primarily: house and land packages, townhouses and apartments, dual-occupancy and duplexes, and property held inside a self-managed super fund. You are the first owner, which means full depreciation, current build standards, fewer surprises at settlement, and a cleaner picture for the lender. We are also expanding into commercial property to support SMSF investors, as the limited recourse borrowing arrangement (LRBA) rules for residential property held inside super have changed. The reasons sit in full on the Research and Selection page.
  • Does API build the property or manage construction?
    No. API researches, supports and facilitates the buying journey. The builder remains responsible for the build itself, including construction quality and any defect resolution. Our role is to support alignment between the outcome and the original strategy, from the brief through to settlement.
  • What happens after I take the Investor Quiz?
    You get a short summary of where you sit, the move that would put you in a stronger position, and a clear next step. Either a strategy session, the Active Investor Path, or a tailored path through the resources. The Investor Quiz takes about five minutes.
Start here

Five minutes to
a clear next step

Thinking about building wealth through property? The Investor Quiz helps you clarify where you are today and what to do next.

Take the Investor Quiz See how we select properties